To most fashion savyy young women, Cheap Monday is synonymous with cool and unusual clothing. Their jeans, in particular, have been a huge success.
During the early 2000s, two young men with big interest in clothing opened a second hand store in a Stockholm suburb. The company was only open on weekends, but thanks to the stylish, carefully selected assortment, the clothing became extremely popular in no time. Years later, a bigger store opened in central Stockholm, allowing the selection to grow and the open times to expand. As a compliment to the vintage clothing, the success of the new clothes from other brands convinced the duo to start a brand of their own. In spring 2004, the plans became reality when the brand released the first collection of Cheap Monday jeans. Success followed, not just with young fashion savvy Stockholmers, but throughout the entire country, leading to the next, bigger collection of Cheap Monday clothing.
Although today you can find a Cheap Monday sweater or a pair of their immensely popular jeans on almost every human being in Sweden, Cheap Monday has managed to hold true to a style that is far from popular or mainstream. Cheap Monday jackets have the characteristic skull logo found on all the clothing from their collections, but there's more to the characteristic edginess than just that. During the last decade, Cheap Monday has become a brand that trendy fashionistas and other fashion interested people refer to to know what's in. The fact both everyday base wear and elegant party dresses are sold at fantastic prices is, for most, a huge bonus.
The success of the brand's first collection of jeans established them among fashion interested young women and the majority of designs from the collection are still popular today (particularly the skinny-jeans that were pioneers and have become the brand's calling card). Just like with the jeans, the company has shown again and again that traditional clothes can be updated for a little more attitude and personality. A clear example is a pair of Cheap Monday sunglasses which always have the perfect combination of function, comfort and personality. A pair or two of Cheap Monday sunglasses are a must for those who want affordable accessories that live up to the style standard of the rest of their outfit.
Nelly.com has affordable shipping and simple returns when necessary. Don't miss a Cheap Monday sale or great deals on other brands. Instead, shop at the largest online fashion retailer in the Nordics. You can find everything from everyday base wear to elegant party blouses and our customer service is more than happy to help, should you have questions regarding sizes, clothing care or anything else.